Transforming a New Build into a Luxury Entertaining Space

Location

North London

Type

New Build Flat

Area

30 sqm

Budget

£20k
Our clients, a young professional couple in North London, wanted an open-plan living area that worked for two things: relaxing after work and hosting lively dinner parties. The challenge? It was a new-build flat, meaning we had to create a high-end, bespoke feel without moving any existing electrical points or lighting — a strict “no dust” constraint.
Our Approach
Since we couldn’t move walls or wires, we used joinery and furniture layout to define the zones. We designed a bespoke media wall to anchor the room. By combining horizontal lacquered storage with a tall, reeded-glass cabinet, we created a focal point that hid the clutter and centred the TV perfectly with the seating without chasing new cables into the wall. The flat lacked counter space, so we introduced a custom kitchen island. We matched the marble worktop to the existing kitchen but used wood-veneered cabinets to soften the look, bridging the gap between “cooking zone” and “living zone.” To separate the dining area without blocking light, we used a subtle brass moulding detail against a calming green wall. It instantly gave the dining table its own identity within the open room.
The Result
The finished space feels intentional and established, not like a temporary new-build. The large chaise sofa defines the lounge, while the bespoke navy sideboard behind it offers extra storage and a sleek view from the hallway. By relying on smart joinery rather than structural work, we delivered a sophisticated, party-ready home that respected the fabric of the building.